ARTIFICIAL INTELLIGENCE | PROPELLANT FOR THE REGENERATION OF ORGANIZATIONAL AND DEVELOPMENT MODELS IN THE RETAIL SECTOR

The future development of retail will be increasingly characterized by the presence of so-called — “intelligent” products. The ability to interact and dialogue with the consumer, as well as the power to discreetly observe behaviors and sentiment of individuals, will lead to improve the efficiency of the customization of the overall offer in the retail sector and its added value, achievable thanks to the use of new technologies. It is foreseeable that the increase in the use of advanced technological instruments will be recorded, in addition to the health and manufacturing sectors, precisely in the retail sector. The trend is not only accelerating towards the external market but also towards the internal market of human tasks of large retailers where many of them will be automated in the next short period. Observers and players are aware that Artificial Intelligence is at the basis of the future “Business Revolution”, estimated at 15 trillion dollars as the economic contribution to the world economy by 2030 (source: Rao; Panetta), but about 60% of companies have not yet identified precise strategies and implementation methods for these new technologies…

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