Retail innovation, not only is rearranging new distribution and sales models but is also transforming physical stores, which have long struggled to remain operational after the advent of the digital age and offer an interesting experience for customers. Creating one’s personalized bicycle, sweater or bag online and then completing the purchase in store, exploring assortments on the Internet but staying inside the store, playing basketball inside a store that sells shoes. These are now overt signs that denote not only an operational change of the “classic store” but express new needs and concepts that are more functional to demand. Indeed, experiencing designer products in an apartment-showroom, being greeted by salespeople ready to use all the technologies at their disposal,…
